Why Assisting Is the Secret Weapon for a Successful Makeup Career
Behind the Brush: Why Assisting Is the Secret Weapon for a Successful Makeup Career
Assisting: The Backbone of a Makeup Artist’s Journey
In the beauty industry, assisting is often underestimated—but it’s one of the most valuable experiences a makeup artist can have. In a compelling episode of The Makeup Insider, host Vanessa Barney chats with seasoned artists Emma and May about the power of assisting, breaking down the myths, lessons, and opportunities that come with being a second pair of hands on set.
Assisting Is More Than Just Helping—It’s a Strategic Career Move
Assisting is about more than holding a brush or handing over a lipstick. It’s about making the lead artist’s job easier, anticipating needs, and ensuring the day flows seamlessly. It’s a role that requires humility, awareness, and a genuine desire to support—not steal the spotlight.
Emma and May share that assisting exists on a spectrum. For newcomers, it’s a chance to learn. For seasoned pros, it can be a paid role that continues to offer growth, fresh experiences, and vital industry connections.
There’s No Age Limit on Learning
A common misconception? That assisting is only for beginners. Not true. Both Emma and May are proof that assisting is a tool for all artists, regardless of age or experience. The best artists never stop learning, and assisting offers a front-row seat to new techniques, products, and ways of working.
Real Connections Lead to Real Work
Assisting opens doors. Emma has built a strong working relationship with artist Penny, while May has earned high praise from industry heavyweights like Nigel and Kylie O’Toole. These gigs have led to further opportunities—Fashion Week shows, campaigns, and editorials—highlighting how being a great assistant can fast-track your career.
A Fast-Track to Versatility
Through assisting, artists can dip into areas they may not have otherwise explored. Emma, whose main focus is fashion and TV, has discovered new paths through assisting. May has built a diverse portfolio including weddings, advertising, events, and e-commerce. Every assisting opportunity is a chance to expand your skills—and your niche.
Learn by Watching, Improve by Doing
One of the greatest perks of assisting is the ability to learn on the job. By observing experienced artists, assistants pick up new techniques, tools, and tricks. Watching how a lead artist handles skin prep, layering, or touch-ups can be far more valuable than a class. These lessons directly feed into an artist’s growth and confidence.
Networking Without the Pitch
Being present and helpful on set means you’re naturally introduced to producers, photographers, and fellow creatives. These relationships, built authentically, often lead to paid jobs down the line. The trick is to let your work speak for itself—no hard selling required.
Yes, Assisting Can Pay the Bills
For experienced artists, assisting can be a paid gig. It offers a steady stream of income while continuing to build your network, expand your skill set, and keep your calendar full.
The Art of Reaching Out (and Following Up)
When it comes to landing assisting roles, less is more. Industry legend Rae Morris advises keeping outreach short and sharp. Mention your skills, availability, and relevant experience—dot points are better than essays. If you can do hair, say it. If you've assisted someone notable, say it.
And if you don’t hear back? Follow up. People are busy. A respectful follow-up a few weeks later shows professionalism and genuine interest.
Respect, Humility, and Awareness: The Unwritten Rules
Great assistants are discreet, attentive, and low-key. May emphasizes the importance of reading the room—watching the lead artist closely and anticipating their next move. Em notes that the assistant’s job is not to be seen or heard, but to quietly support and contribute.
That also means resisting the urge to self-promote. Don’t hand out your contact info or pitch yourself to the photographer. You’re there for the artist, not for yourself.
Trust Is Everything
Makeup artists need to trust their assistants—whether it's with confidential rates, client information, or simply being reliable. Gossip, oversharing, or unprofessional behavior can damage your reputation fast. Respect privacy and stay professional.
Final Takeaway: Assist to Help, Not to Learn
While learning is a natural outcome, the intention behind assisting should be to serve. Approaching it with humility, professionalism, and a service mindset ensures you’ll stand out for all the right reasons.