Streamlined Beauty: Susan Lillian’s Smith Kit and the Art of the Perfect Makeup Kit
Creating the perfect makeup kit isn’t just about personal preference—it’s a thoughtful craft that blends function with finesse. In this inspiring episode of The Makeup Insider, we’re joined by trailblazing artist and entrepreneur Susan Lillian, whose revolutionary Smith Kit is transforming the way professionals think about their tools.
At the heart of the conversation is Susan’s innovative approach to kit organization. Her magnetic palettes are more than just sleek accessories—they’re thoughtfully engineered essentials. With a solid magnetic base, a polished acrylic finish, and secure latching mechanisms, these palettes are designed to keep products in place while adding a touch of luxury to your kit. It’s a product born from genuine industry insight and years of hands-on experience.
We take a deep dive into the art and strategy of condensing a makeup kit—without compromising performance. From discussing the pros and cons of repressing powders to introducing tools like the Z Potter (a safe alternative to depotting with straighteners or ovens), the episode is packed with practical advice. One key takeaway? Sometimes, the less-is-more approach is not only efficient—it’s elegant.
Listeners also get an exclusive look into the behind-the-scenes journey of launching a product. With the chaos and creativity of Fashion Week as a backdrop, Susan shares the real-life challenges of product development—factory negotiations, design tweaks, and everything in between. The host reflects on using the Smith Kit exclusively for over three years, offering a personal perspective on its reliability and transformative potential.
The episode also shines a light on the importance of organisation in a professional kit. From labeling pans and decluttering in categories to the meticulous process of glue removal during depotting—no detail is too small when it comes to elevating efficiency. These insider tips are gold for any artist looking to streamline their workflow and elevate their kit setup.
Beyond the practical, Susan and Vanessa dive into the emotional journey of building and launching a product—capturing the excitement, the nerves, and the deep sense of fulfillment that comes with creating something truly useful. Their conversation is a heartfelt reminder of the passion and perseverance behind every great idea in the beauty space.
In all, this episode is more than a discussion—it’s a masterclass in thoughtful design, strategic organisation, and the entrepreneurial spirit. Whether you're a seasoned artist or just beginning your journey, this episode offers invaluable insights into creating a kit that’s as functional as it is beautiful.