Brushes, Brides & Big Dreams: How Madeline Baucia Built a Destination Beauty Biz in Europe
Madeline Baucia
Meet Madeline Baucia—bridal hair and makeup artist, destination wedding queen, and all-around inspiring creative. Originally from Australia, Madeline took a bold leap, packed up her brushes, and moved to Italy. Fast forward a year and a half, and she's now glamming up brides across Europe and building a dream business in the heart of one of the world’s most romantic regions.
From Aussie Sets to European Aisles
Madeline’s love for beauty started back home in Australia. She spent ten years working across different parts of the industry—retail, weddings, and even high-pressure film and TV sets. (Yep, she even worked on Elvis—how cool is that?) But it wasn’t until she landed in Italy that she found her true passion: bridal beauty.
Moving overseas wasn’t just a change of scenery—it was a total game-changer. With more freedom, more demand, and more dreamy backdrops, Madeline finally had the space to go all-in on bridal work. And brides? They couldn’t get enough of her effortlessly elegant, personalized style.
How She Got There
While Madeline initially studied communications, her heart was pulling her somewhere more creative. She followed that instinct to the Australian Academy of Cinemagraphic Makeup, where she learned from industry pros and built the foundation for her career. Then came the hands-on experience—retail roles, film jobs, and on-set learning that taught her how to stay calm, creative, and in control under pressure.
Those skills? They translate beautifully to weddings. Whether it's keeping a bridal party on track or pulling off a perfect look in a Tuscan heatwave, Madeline’s experience means she brings more than just talent—she brings calm, confidence, and total professionalism.
Building Her Dream Brand
When Madeline landed in Italy, she knew it was time to step things up. She refined her brand, honed in on destination bridal, and got intentional with her marketing—think elevated visuals, consistent online presence, and real connections with vendors and clients.
The result? A fully booked calendar, a growing team, and a reputation that speaks for itself.
Advice for Aspiring Artists
Madeline’s biggest advice? Keep learning, stay connected, and don’t be afraid to dream big. Whether you’re just starting out or thinking about taking your business global, there’s room for you. She’s now offering coaching for artists looking to break into destination weddings—because she knows how powerful it is to have someone in your corner.
What’s Next
Madeline’s business is booming, but she’s not stopping there. With her sights set on expansion and a heart for mentoring, she’s on a mission to help other artists grow too. Whether she’s glamming a bride in Lake Como or jumping on a coaching call with a new artist, she’s all about sharing the love.
Ready to learn from Madeline or book her for your big day?
Visit Madeline Baucia Bridal to explore her work or book a coaching session.