Mastering the Art of Makeup Test Shoots: Insights & Tips from Ash Carpenter
Ashleigh Carpenter
Whether you're just starting out or you're a seasoned makeup artist looking to refresh your portfolio, makeup test shoots are essential to your growth and creativity. In this episode of The Makeup Insider podcast, we sit down with makeup artist Ashleigh Carpenter, who shares game-changing advice on how to approach test shoots, collaborate effectively, and elevate your creative process. Here's everything you need to know!
Why Test Shoots Matter
Testing is a vital part of a makeup artist’s journey—especially when you're new to the industry. Ash explains that test shoots are a collaborative, non-commercial space for artists, photographers, and stylists to come together and experiment. The result? Striking images that reflect your personal style and build a strong, relevant portfolio.
Key Benefits of Test Shoots:
Fill stylistic gaps in your work
Experiment with new techniques and ideas
Keep your portfolio fresh and updated
Creative Control & Collaboration
In traditional editorial or campaign work, makeup artists often have to follow someone else's vision. But with test shoots, especially ones you initiate, you have the opportunity to take the lead.
Ash encourages makeup artists to get involved early in the shoot planning process. When you’re at the table from the start, you can contribute to the mood, direction, and overall aesthetic, making it a more fulfilling experience.
Planning Your Shoot: Mood Boards & More
One of Ash's top tips? Use Pinterest as your go-to planning tool. Compared to Instagram, Pinterest makes it easier to categorise and organise your inspiration.
Ash’s Planning Toolkit:
Create mood boards categorized by theme (e.g., skin, eye detail, lip focus)
Compile your ideas into a clear storyboard PDF
Ensure all creative elements—from styling to lighting—align with the overall vision
This kind of pre-planning helps every team member stay on the same page and ensures the final images are cohesive and compelling.
Styling Tips for Beauty Shoots
Styling can be tricky in close-up beauty shots, where clothes are often cropped out of the frame. Ash suggests skipping a full stylist if needed and instead:
Ask your model to bring neutral or basic tops
Opt for simple hair like a slick bun to save time
Focus on makeup diversity by switching up eye, lip, and skin looks between shots
Reaching Out to Collaborators
Approaching photographers and creatives for a test shoot can feel intimidating—but Ash breaks it down with practical advice.
Networking Do’s:
Connect on platforms like Instagram
Always use the person's name and mention something specific about their work
Share a clear concept or mood board
Include shoot details: date, location, model, team, and inspiration
When you show up with a well-thought-out idea, it shows you're serious and professional.
Who Pays for What?
Budgeting can be a tricky topic when it comes to test shoots. Ash recommends that the core creative team—photographer, makeup artist, hair stylist, and stylist—split the major costs like studio rental and meals.
Ash’s Fair Cost Breakdown:
Core creatives split studio/meals
Models and assistants shouldn't be expected to contribute
Big-ticket items like lighting hire or editing fees should be discussed ahead and ideally not fall on the team
Being upfront and fair with costs ensures everyone feels valued and respected.
Final Thoughts
Ash's insights are a must-hear for any makeup artist serious about building a standout portfolio. From owning your creative input to smart planning and respectful collaboration.
Takeaways to Remember:
Test often to grow your skill set and stay relevant
Use mood boards to communicate your vision
Be confident and strategic in your outreach
Plan shoots with fairness and respect for everyone’s investment